With the latest lawsuit, Beyoncé
is sure making it known you don’t profit off her hustle and fame – at
least, that’s the message she is sending to a business franchise called Feyoncé Inc.
The singer sued the company on Tuesday for allegedly selling merchandise that profited off her trademarked name.
Feyoncé is best known for selling
bridesmaids’ apparel and celebratory engagement merchandise that plays
off Beyoncé’s 2008 hit single, ‘Single Ladies.’ And of course, the word
‘Feyoncé’ is an obvious joke on the artist’s name.
The apparel includes hoodies, shirts and mugs that say ‘He put a ring on it,’ an homage to the famous lyrics.
The shop isn’t alone in its use of the name Feyoncé. A search through Facebook showed two other businesses. One is called Feyonce & Co,
a party planning business based in Sherman Oaks, California. The other,
a British blog, Feyonce.co.uk, is all about weddings. It claims it is
‘the UK’s No. 1 wedding blog filled with ideas, styles and DIY wedding
tips.’
Browsing through Amazon shows that
multiple retailers have also emblazoned ‘He put a ring on it’ on mugs,
including a business called ‘Love You a Latte Shop’.
Beyoncé’s camp has not indicated plans to address potential infringements by other businesses.
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